How Do I Get on the First Page of Google Using SEO?
All business owners are interested in getting their business onto the first page of Google. Search Engine Optimisation (SEO) is a method that is used to optimise a website to receive a greater amount of organic or natural traffic from the search engine results page.
SEO traffic is not paid however, the process of SEO may incur costs, depending on how competitive the market you are targeting is.
A good SEO presence has the power to drive traffic to your website that can grow your business for years to come, it is up to the kind of quality and the amount of value you can deliver to your customers. Businesses can use these tips to rank higher:
1. Start by dominating long-tail keywords…
Long-tail keywords are keywords that have over two-word phrases that have lower competition in search engines and a higher probability of conversion. When searching for shoes, the higher cost and most competitive keyword would be ‘shoes’, a long-tail keyword that could be targeted is ‘Adidas women’s running shoes’.
These searches make up the majority of searches on Google and yield the most return for businesses.
2. Write more blog posts than your competitors
If you write more content, you have a far better chance at ranking on the first page of Google because: the more you write, the more pages get indexed, the more traffic gets brought to your site. Industry leaders are writing at least sixteen blog posts each month.
Content marketing costs more than half the price of other mediums and generates three times the number of leads.
3. Get reviewed
As well as having your official website place on the first page of Google search results, you can get featured in round-up posts with minimal time and effort. When a customer searches ‘best restaurant in Brisbane’ there are round-up style posts in which the authors review and analyse the top restaurants in this area.
It is free advertising and you can get your name out to thousands of consumers a month who are clicking on these top-ranking posts.
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